Imagination

Why she creates

the master of none

"There is a tremendous allure in getting really good at one thing '...' it's important to me that my tools don't dictate the '...' things I'm able to create. SPECIALIZATION BREEDS ISOLATION & PREVENTS COLLABORATION."

"Every Tool is A Hammer" by Adam Savage

MythBusters' might be what IGNITED her PASSION FOR THE CREATIVE PROCESS. SINCE THEN, her JOURNEY'S BEEN FULL OF DISCOVERIES – ABOUT EVOLVING AS A MAKER AND FINDING POWER WITHIN FLEXIBILITY.

When asked what motivates her, she says, “I have to create. I love the process of seeing an idea evolve into something that creates an experience, tells a story, makes a connection, unlocks a thought, shifts the view of an opinion, makes others relate, or inspires them to create something new. There’s nothing better than that for me.”

“… Watching their processes of research, exploration, problem-solving, failing, learning, and succeeding captivated me.”

She’s currently reading “Every Tool’s a Hammer: Life is What You Make It” by Adam Savage, where he discusses his life and lessons learned throughout his long career as a maker. “Growing up watching MythBusters, I saw every episode multiple times, often on repeat. Watching their processes of research, exploration, problem-solving, failing, learning, and succeeding captivated me.” This show was likely one of the main influences steering her down the path of making.

She talks about how she struggled with her seemingly ever-shifting creativity. She would learn a new craft or skill, even try a new sport, reach a point of greatness, then abandon it, blaming herself for “always being like this.“ More than anything, she wanted to excel in one specific thing rather than be a “Jack of all trades” – the negativity associated with that phrase had taken its toll.

“… I can look at something, understand it, visualize how it’s made, and then make it.”

“It took me years to realize that being a multi-passionate “maker” is a powerful ability. I can look at something, understand it, visualize how it’s made, and then make it.” This ability has proven to be the driving force behind every project she’s undertaken, a skill that allows her to break creative boundaries and find solutions to challenges.

A selection of Personal Projects

“The list of what I can’t do is short, compared to what I can do! – Like flying or driving a car, legally.”

Portfolio by sally storm

Sr. Creative Marketing Manager