Kiloo.com
Social Media Production & identity development
All creatives are property of Kiloo Games
social media production
Produced visually appealing content, led production & developed content strategies for various platforms.
Content produced under her guidance consistently outperformed previous content on KPIs like CTR & Retention.
What she did
the 8 most impactful skills
Led the creative vision for marketing campaigns, translating the game's unique features into compelling stories that connected with players and drove results.
Built adaptable content pipelines with robust contingency plans, seamlessly adjusting timelines and deadlines to maintain campaign momentum under any circumstance.
Created unique marketing plans for each content type. Focused on specific goals, intentions and actions. Regularly tracked results and adjusted strategies to reach more players, boost engagement, and reach self-defined goals.
Developed a recognizable visual brand identity across all online platforms, continuously improving and refining it based on data and feedback to ensure a cohesive aesthetic.
Developed, created, and managed engaging social media content (posts, visuals, captions) that resonated with the players, aimed to spark conversations and drive meaningful interactions.
Tracked and assessed key metrics (engagement, reach, impressions) to identify trends, measure content impact, and define actionable insights for continuous improvement.
Used social media scheduling tools to optimize content scheduling across multipe platforms, researching optimal post frequency, time of day, content types and formats to each channel's unique audience and algorithms.
Quickly adapted to new software and tools, utilizing them in unexpected and creative ways. Leading to creation of new content strategies, changes to idea generation processes and optimzation of workflows.
youtube content favourites
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