Game Services
Social Media Management & Content Creation
All creatives are property of Kiloo Games
social media production
In collaboration with her team, she developed, directed, created and scheduled engaging content for 30+ games, on social media platforms like YouTube, Facebook and Twitter.
Producing things like, images, videos, infographics, posts and profile assets.
She was responsible for creative direction and marketing strategy, she created the thumbnail in Photoshop, the Kiloo Logo animation and outro segment animation in After Effects. Gameplay recording and editing by Louise L. Olsen.
What she did
the 8 most impactful skills
Led the creative vision for marketing campaigns, translating the game's unique features into compelling stories that connected with players and drove results.
Built adaptable content pipelines with robust contingency plans, seamlessly adjusting timelines and deadlines to maintain campaign momentum under any circumstance.
Developed a recognizable visual brand identity across all online platforms, continuously improving and refining it based on data and feedback to ensure a cohesive aesthetic.
Created content inspired by player interests, prioritizing transparent and timely communication to build trust and foster authentic connections.
Created unique marketing plans for each game, considering their specific goals, genres, and target audiences. Regularly tracked results and adjusted strategies to reach more players, boost engagement, and achieve success.
Developed, created, and managed engaging social media content (posts, visuals, captions) that resonated with the players, aimed to spark conversations and drive meaningful interactions.
Tracked and assessed key metrics (engagement, reach, impressions) to identify trends, measure content impact, and define actionable insights for continuous improvement.
Used social media scheduling tools to optimize content scheduling across multipe platforms, researching optimal post frequency, time of day, content types and formats to each channel's unique audience and algorithms.
“Perspectives and insights are like building blocks to her, the more she has, the stronger foundation she can build for the content produced.”
That's interesting, please elaborate?
She’s known for asking a lot of questions. Even if she knows the answer, she gathers as many perspectives as possible.
She cares about being accurate and informed, not about being the one with the right answer.
“Real knowledge is to know the extent of one’s ignorance.”
These concepts were a result of her ability to combine market data and an algorithm priority shift with player insights.
“Be amazed, have fun, get frustrated, explore, learn and most of all find inspiration through the experience of playing.”
App Store thumbnail she built in Unity using levels, UI elements and stand-alone assets, exported and finalized in Photoshop.
How can you know if you don't play?
A hill she’s willing to die on is that if you want to make great content, you have to play the game and play it enough to care!
Most of her ideas for content come from playing the games she works on. She wants to experience them like players do.
Marketing made by teams that don’t play the games they promote stands out, like a beam of light in a dark night sky, she can tell and so can the players.
Efficiency + organization = creative freedom
Time, resources, and the power of organization.
In the beginning her team was small, content creation was like a machine running at max capacity. Any innovation in content would be pretty much out of scope if they were to hit their deadlines.
She learned that having a lot of game recordings, art assets and templates on hand with structured file names in an organized folder structure meant they needed less prep time and had more time for innovation.
