Subway Surfers

Social Media Strategy & Visual Storytelling

All creatives are property of Kiloo Games

subway surfers

For the recent updates they produced content packages and if they had time they would explore new trends and concepts.

They pushed both themselves, the game and Unity to the limits many times, in an effort to find new ways to promote the game and its features.

They had to be creative and think out of the box to find ways to record, manipulate the levels and pose characters to make what they wanted.

While doing their best to make images and videos worth engaging wtih!

What she did

the 8 most impactful skills

Led the creative vision for marketing campaigns, translating the game's unique features into compelling stories that connected with players and drove results.

Built adaptable content pipelines with robust contingency plans, seamlessly adjusting timelines and deadlines to maintain campaign momentum under any circumstance.

Developed a recognizable visual brand identity across all online platforms, continuously improving and refining it based on data and feedback to ensure a cohesive aesthetic.

Created unique marketing plans for each content type. Focused on specific goals, intentions and actions. Regularly tracked results and adjusted strategies to reach more players, boost engagement, and reach self-defined goals.

Developed, created, and managed engaging social media content (posts, visuals, captions) that resonated with the players, aimed to spark conversations and drive meaningful interactions.

Held collaborative brainstorming sessions using Miro, creating original and engaging mind maps to visualize ideas, streamline communication, and drive strategic decision-making.

Created designs that anticipated future challenges, making sure solutions stayed useful and could adapt to new technologies and needs.

Quickly adapted to new software and tools, utilizing them in unexpected and creative ways. Leading to creation of new content strategies, changes to idea generation processes and optimzation of workflows.

“The victories, the laughs, the epic adventures. Sound isn’t just a reminder, it’s an open invitation to jump back in, relive those memories, and get lost in the game universe.”

THE POWER OF MUSIC

There’s something about the music, it’s not just what she observed in feedback from players of Subway Surfers, but in general. It’s a time machine.

When you hear those familiar sounds, it’s like a flashback to all the awesome moments you’ve had in the game.

9 Videos, 4.6 Million Views

A few of the best performing concepts she created and helped her team produce

Identifying emerging trend patterns and effortlessly adapting to algorithmic changes

She wanted the players to connect with the characters and breathe life into the world of Subway Surfers through motion and music

she fell in love with the world of subway surfers

Something that caught her off guard was how much she would enjoy creating backgrounds and pose characters.

It motivated her to develop new ways to make pixels come to life, in an effort to tell stories that connected with players and created an immersive atmosphere that made you pause for a second longer.