Teamwork & Strategy
How she leads
Spirit World
created marketability test campaigns with a CPI of $0.67 in the USA
Casual Farming Indie Mobile Game | Marketability Test Campaign | 2025
Spirit World offers a lighthearted path to self-care and inner peace. Nurture your own wellness through calming mini-games like meditation and breathing exercises to exhale your worries away. Collect ingredients, craft items, restore the homestead, help villagers and help Amy find herself and her grandma. Main responsibilities Creative Direction, Content Creation, Project Management and Campaign Management.
Team size
Project Duration
Achievement
4
8 weeks
$0.67 CPI
Munchies
around 25% CPI improvement, not considering the market "headwinds"
Match 3 Mobile Game | Marketability Test Project | 2021
Munchies was a colorful match 3 mobile game, with a booster combo feature and a rebuild progression system. A new development team had been assigned, and the game went through a number of changes, leading to a new marketability test being needed. This was the first marketability test project where she was 100% responsible for Creative Direction and Project Management.
Team size
Project Duration
Achievement
8
6 weeks
25% CPI improvement
Choco chef
Optimized production time by 50%, without compromising on quality
Match 3 Mobile Game | Marketability Test Project | 2023
Choco Chef was a match 3 mobile game combined with story progression, collecting and crafting features. You follow the story of a female protagonist, who has returned home to take over her grandmothers’ bakery. This game got greenlit for soft launch after the marketability test performed well, even with the shortened project duration.
Main responsibilities Creative Direction and Project Management.
Team size
Project Duration
Achievement
8
3 weeks
50% time reduction
Metroland
Increased trailer click-through rate (CTR) on Google Play Store by 146.67%, from 4.5% to 11.1%, through strategic thumbnail redesign
Endless Runner | Store Creatives Production Cycle | 2019 - 2020
Metroland is a vibrant endless runner available on Nintendo Switch, Google Play Store and other platforms. This arcade-style game challenges players to run, dodge obstacles, and collect rewards while escaping oppressive forces in a futuristic world.
Main responsibilities Content Creation, Project Management, Go-To-Market Strategy and Social Media Management.
Team size
Project Duration
Achievement
6
4 weeks pr. cycle
146.67% CTR increase
Subway Surfers
Optimized production time by 50%, increased quality & content output by 40%
Endless Runner | Store Creatives Production Cycle | 2016 - 2018
Subway Surfers is an endless runner, with 1B+ downloads. A global hit amongst teens and young adults. This was the first big title she worked on, hired as an Associate Creative Marketing Assistant and then promoted to Creative Marketing Coordinator. Main responsibilities starting with Content Creation gradually expanding to include Creative Direction and Project Management.
Team size
Project Duration
Achievement
3-6
4 weeks pr. cycle
50% time reduction